Business strategy: developing a policy
Context and rationale
The director determines the company's policy by taking into account both the development of the strategy and its implementation. He or she must be concerned with any form of influence that may weigh on the company. Policy concerns the choice of the company's general direction, its mission (what is our purpose?) and its goals (what do we want to become?).
This course will therefore enable you to acquire the methods, tools and techniques needed to develop a general policy for your company and to lead a strategic approach in terms of structures, methods and behaviours.
Training objectives
- Setting up or revitalising strategic thinking and action, and ensuring the company's survival, expansion and future prosperity.
- Knowledge of the mechanisms of long-term planning.
- Understanding the influence of the environment on the company's activity.
- Leading a strategic approach in terms of structures, methods and behaviours.
- Enabling the setting up of an ongoing process of transformation and change.
Training content
Module 1: introduction to strategy
- The role of management.
- Definition of strategy.
- Principles of strategy applied to the company.
Module 2: strategy and general company policy
- Identities and fundamental objectives.
- Strategic analysis.
- Identity crises and strategic reorientations.
- Strategic stakeholders and their objectives.
- An integrated strategy.
- The Hermes system.
Module 3: moving to strategic action in a company
- Mobilising and involving stakeholders, and steering.
- Strategic action groups.
- Consistency of strategic action and mastery of complexity: your unit's admissions, the moment of truth.
- Overcoming internal contradictions through strategic will (where does communication stand? Cross-functional: what do you really expect from others?).
Module 4: planning in the company
- The decision-making process.
- Looking for strategic ideas.
- The concept of driving force.
Module 5: deploying the means
- Technological change (different technologies, follower, leader, imitator and modifier strategies).
- Cost changes (experience effects...).
- Market changes (PIMS, total quality).
- Labour productivity (actions by people and on people, positive production behaviours, social report...).
Module 6: the strategic approach in the company
- Strategic diagnosis method and analysis of strategic stakeholders.
- Matrices for analysing the strategic marketing and sales environment.
- Processing and reporting information.
- The different strategic modes and options: forward-looking scenarios, analysis of front-line strategic stakeholders.
- Process and strategy: strategic choice and ranking of objectives; from primary to more creative strategies.
Let's discuss your training needs
Free, no-obligation offer. An adviser will call you back within 48 hours.